Press Releases

Press Releases

Press Releases

New, Affordable Pinnacle PCTV HD Stick for Easy TV Watching on the Go Now Available

Tewksbury, Mass, 06/06/2007 - Pinnacle Systems, the consumer division of Avid Technology, Inc. (NASDAQ: AVID), today announced the retail availability of the new sub-$100 Pinnacle PCTV HD Stick for anytime, anywhere television watching from a personal computer. The compact device enables consumers to view live television on their PC complete with pause, rewind and fast-forward time-shifting functionality. They can even record their favorite programs for viewing later, at their convenience.

“The PC is no longer just a device to create and store information. It has become an entertainment center for many consumers,” said Jeff Hastings, general manager for Pinnacle Systems. “The PCTV HD Stick, a device about the size of a key, instantly turns a PC into a personal video recorder. Consumers can enjoy TiVo-like television features on their computer at home or on the road. We are excited to now offer two models of this great product.”

The Pinnacle PCTV HD Stick is an ultra-compact USB 2.0-powered TV tuner in an attractive stick form factor that brings the brilliant sharpness of HDTV to a PC via ATSC. ATSC, the new digital TV standard, comes over-the-air and for free in high or standard definition, with no required subscription fees. In addition to ATSC, standard analog TV (NTSC) can be received via cable or antenna. The PCTV HD Stick comes with Pinnacle TVCenter Pro software and is also fully certified for Windows® Vista™ and the use with Windows Media Center.

For consumers interested in additional features, the Pinnacle PCTV HD Pro Stick is also available. Announced last year, the highly successful PCTV HD Pro Stick is equipped with a mini remote control; a portable high-gain telescopic antenna; support for capturing from set-top boxes, camcorders or VCRs; and more.

Availability, Pricing

The PCTV HD Stick and the PCTV HD Pro Stick are both available at popular retailers and on-line resellers including Best Buy, Fry's, J&R, Microcenter, Dell, CDW.com, TigerDirect.com, Amazon.com, and Buy.com.

The PCTV HD Stick suggested retail price is $99.99. The PCTV HD Pro Stick suggested retail price is $129.99.

About Pinnacle Systems, Inc.

Pinnacle Systems, Inc., a wholly-owned subsidiary of Avid Technology, Inc., is an industry leader in video editing solutions, TV tuners for the PC, and digital media adapters for the consumer market. The company’s product lines include Pinnacle PCTV™, Dazzle®, Pinnacle ShowCenter™, Pinnacle Mobile Media™ and its flagship Pinnacle Studio™ line. For more information, visit www.pinnaclesys.com.

About Avid

Avid Technology, Inc. is the world leader in digital nonlinear media creation, management, and distribution solutions, enabling film, video, audio, animation, games, and broadcast professionals to work more efficiently, productively, and creatively. For more information about the company’s Oscar®, Grammy®, and Emmy® award-winning products and services, please visit: www.avid.com.

© 2007 Avid Technology, Inc. All rights reserved. Product features, specifications, system requirements and availability are subject to change without notice. All prices are USMSRP for the U.S. only and subject to change without notice. Contact your local office or reseller for current or local prices. Avid, Film Composer, Pro Tools, and Digidesign are either a registered trademark or trademark of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. Avid received an Oscar Statuette representing the 1998 Scientific and Technical Award for the concept, design and engineering of the Avid® Film Composer® system for motion picture editing. Digidesign, Avid’s audio division, received an Oscar Statuette representing the 2003 Scientific and Technical Award for the design, development and implementation of its Pro Tools® digital audio work station. Oscar is a trademark and service mark of the Academy of Motion Picture Arts and Sciences. Emmy is a registered trademark of ATAS/NATAS. Grammy is a trademark of the National Academy of Recording Arts and Sciences, Inc. Pinnacle Systems, the Pinnacle Pinwheel logo, Pinnacle PCTV, Dazzle, Pinnacle ShowCenter, Pinnacle MediaSuite, Pinnacle Mobile Media, Scorefitter, Pinnacle Studio and Pinnacle Studio MovieBox are either registered trademarks or trademarks of Pinnacle Systems, Inc. and its affiliates in the United States and/or other countries. All other trademarks contained herein are the property of their respective owners.