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What is a Podcast, why are they so popular and what do they consist of?
A podcast is like a radio show, but rather than being a live broadcast, a podcast is pre-recorded and then distributed over the Internet so that listeners can listen to it whenever they want. There are literally thousands of podcasts available, ranging from general interest entertainment shows to the most specialised of topics. It can be voice only or a combination of voice plus music.





Podcasting consists of three parts:

• 1. The creation of a podcast episode or episodes which your company could record - these are like individual radio programmes
  

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• 2. The second part is the podcast feed where these programmes are made available to the world - this is usually handled by your podcasting website when you upload
  

• 3. The final link is the recipient using "aggregator" software. This software not only allows the podcast consumer to download all the episodes you have published at any time onto their PC if they want to, but the software will monitor your podcast feed and if you upload a new episode the aggregator software (Atom and RSS are the names to look out for) will automatically download the latest episodes as soon as you publish them.